Philosophy
Philosophy

Philosophy

„ic! berlin lives. I live. The glasses live. The choir lives. The kitchen lives. The toilet lives, production lives – live. That includes a broad field. As a company we survive, when making glasses that are being bought. That’s a simple fact. It’s not about making shareholders rich. I as the owner of ic! berlin am rich because of my kids, my talents, my company. That’s it.“ - Ralph Anderl

Philosophy

The time of fashion is over, people tired of the always new, the rotations of consumption. The bow is overdrawn: „Too much - too much!“ we shout, as we fall back into our seat tired from the noise of our time, to shut our eyes and ears. Before fashion there was crafts. The too little,  the absence. What was there had to be good, to be preserved over time. Manufacture: hand made. Not always buying new –looking after something, repairing, mending were virtues of time. A pair of shoes to last a lifetime. Preindustrial life ran smoothly, structured. With the industrial revolution, came the efficiency of mechanization and step by step more could be produced; more than people needed. Prosperity spread out over social classes. The “surge” for the “great –more.”

More or less. More, but less. 
Qualitydecreases, the amount increases. At the end of the high frequency of the ever new, the waves of fashion generated by advertising, in order to obtain the consumption upright when demand is covered.

If the market is saturated, small changes help to secure sales: delimitations in the smallest space. It don’t have to be shoes, but red shoes, shoes with buckles and eyelets. Eachseason, a different color, different shape, until pre-season sale and the new goes directly to the junk.
At the end of this development there we are, and without that it would take us back to the Middle Ages, it takes us back towards quality and the consciously "less is more": For better, for quality, for which one consciously chooses. Good and valuable, good and cheap, because of quality.

The product, whose story is well known, with a face and character. Authenticity is the key word of the new era. Enlightened consumers who want to know what is behind and in the products – that don’t want to hear retouched glossy stories.

To manufacture something, to own something that is more than the sum of its parts, not spit out off handless machines with no history of distant worlds. The Near, understandable, tangible. Manufactured with hands in our own production - by human beings. That is were the journey goes. A revolution: from back to front! From the Middle Ages to the post-industrial world of manufactured products. ic! berlin ready-made glasses - in our own manufacture, in Berlin, by human beings. Valuables for eyes on noses. Without breaking points. ic! berlin glasses remain for a lifetime.
 
Of this one must be able to live. Outright without any advertising gibberish. We manufacture glasses for your face. For round, oblong, oval, square, angular, soft, large, small faces. Glasses that are exciting, quiet, silent. Always functional, pleasant on nose and skin. Harmoniously balanced, if not deliberate restlessly yelling. Stable and in a rhythm of its own time. No hasty fashion movements and Trend-deadlocks - and consequently a nose ahead fashions and trends.


12.07.1970
Born at Pius hospital in Oldenburg an der hunte.
 
From 1976
School.
 
1989
Graduates from school with an Abitur (Liebfrauenschule Oldenburg)
 
1991 through 1993
Studies "cultural pedagogic" in Hildesheim. degree: "diploma in cultural pedagogy".
 
1994

Diploma thesis, „image cognition and cognitive image. the light in caravaggio‘s images“
 
Since 1995
Without degree (so far): doctorate "the collapse of culture - a thesis over Robert Musil"
 
Since 1996
Sheet-metal glasses salesman with „ic! berlin brillen gmbh“.
 
Summer 2005
Founding of the ic! berlin charity foundation "pro one".
 
2007
Acquirement of a 15% share package in Oakley-glasses Inc. Corp. California.
 
01.04.2007
Completion of doctorate,"the collapse of culture - a thesis over robert musil" with the preface "summa cum laude".
 
Fall 2008
Complete take over of Oakley-glasses Inc Corp. California.
 
15.10.2008
Nomination for the alternative Nobel prize awards for sheet-metal glasses.
 
29.11.2011
Founding of the ic! berlin automobile and aircraft AG.
 
01.05. 2012
Acquirement of a 63%-major share package in Fielmann AG.
 
2021-25
General minister of culture with the EU in Brussels and Nuremberg (in office since 2022).
 
2034-2044
President of the Bundesrepublik Deutschland.
 
17.07.2063
Death through suffocation due to sharp fish bones (brasse) at a dinner with the fish importers association of Iceland in Berlin-Marzahn.
 

Ralph - Extensive Resumee
Ralph - Extensive Resumee

"Ralph Anderl is founder and visionary of the brand ic! berlin. Ralph is a refreshing person. He reaches into the spokes of large wheels they then start turning. He is not a business punk, rather a business clown, an unseizable intermediate being.  Chef, singer, artist, designer, and most of all a very successful sheetmetal glasses salesman. Free of fear he has chained himself to ic! berlin.

The brand ic! berlin is an artistic story from and about Ralph Anderl. "Pluck something out of the air" and "quickly throw together" are, in addition to his good instincts for magnificent business and exciting approaches to solve problems, headspinning techniques that he masters. Ralph is a family man and as such he knows to act responsibly and reliably. Whenever possible, he spends time with his children, integrating them. His desire to lead the company like a family manifests in the company choir, the collective cooking in the office as well as in a captivating detail: Ralph empties the dishwasher.
He travels a lot, likes to surround himself with extravagant things, resides flamboyant and stands out in any other way as well. He is an inspiring person, my encounters with him are explosions of opportunities in a solid roadbed straight to Mars. " Friedrich Liechtenstein

Ralph