Name: Jörg Reinhold
Position: Managing Director
ic! berliner since: 2006
What did you want to work at ic! berlin? What made you apply?
In 2001 I bought a pair of glasses – model ‘Peter’ from ic! berlin, to be exact - and immediately fell in love with the brand.
What makes Berlin special to you?
In Berlin, pretty much anything is ‘normal’.
Where is Berlin’s best currywurst, döner or burger?
Currywurst at Ziervogels Kultcurry, Schönhauser Allee in Prenzlauer Berg.
What’s at the top of your bucket list (things you have to do before you kick the bucket)?
To take a long train journey through Russia or a bike tour through central Spain.
What is your favourite word?
Who do you admire?
People who do more than they talk about.