Weekend [noun]: the sacred time from Friday evening until Monday morning.
Weekender [noun]: a person who enjoys or seeks weekends.
Weekending [verb]: to spend a weekend somewhere or doing something; to get out and live.
To help throw off the grey monotony of the 9 to 5 ic! berlin presents ‘The Weekender’: a capsule collection of plotic and plotic-hybrid sunglasses in new ‘weekend blue’ colourways. Inspired by the endless possibilities of open skies (and not having to be in the office for two days), this particular shade of blue has been specially formulated to make weekends feel 37% longer, 55% brighter and 89% more serene and is available in the new 3D-printed frames Glacier, Panorama and Roadster.
Sadly there are five days in the week we must deal with before we get to the weekend, but for those days ic! berlin has a whole new collection. ic! berlin’s Autumn|Winter 2016-17 collection introduces new custom-designed acetate laminates such as ‘very berry’ and ‘espresso’ to energize you through the week. Hybrid eyewear in rich colour combinations and new intricate laser-etched patterns keep the 9 to 5 interesting, then on the weekend it’s nothing but blue skies and blue glasses.
Go weekending. Be a weekender. Get the most out of your weekend with ic! berlin.
‘The Weekender’ and ic! berlin’s Autumn|Winter 2016-17 Collection are available at authorised ic! berlin dealers worldwide from October 2016. Cocktails and camping gear sold separately.