Lights! Camera! Action! It’s time to go to the movies this fall– with the all-new Cinematik collection. 12 exciting new frames. Delightfully intoxicating colors. Bold materials and textures. They all come together in a premium eyewear collection–inspired by movie archetypes you know and love. It’s showtime.
Our international team of designers went into the studio with a single- minded goal: to create and build an engaging new eyewear collection. They started with a color and materials mood board, which inspired them to explore persona archetypes and, ultimately, movie characters. They then added splashes of color to their designs to match every mood and season.
The Cinematik Collection was born. 12 individually inspired designs have been supercharged with the archetypes of legendary film characters. The mighty Superhero. The villainous Anti- Hero. The loveable Sidekick. And, of course, the lethal Femme Fatale. They’re ready for you. Immediately memorable. Instantly lovable. Infinitely wearable.
The Cinamatik collection combines exceptional materials with engaging looks. We started with original designs. We also added vibrant, delicious colors–from Blood Orange and Cosmic Plum to Tapenade.
Then, our team of mixologists merged multiple materials to match your multiple personalities. For your inner purist, we created our signature pure metal frames. We added metal-acetate hybrids to the collection for your eclectic side. And to feed your inner iconoclast, we even created metal and rubber mash-ups.
ic! berlin commissioned award-winning British artist Owen Davey, the illustrator of the iPad App of the Year 2015, to portray all 12 archetypes wearing illustrated versions of our frame designs.
It takes an extraordinary artist to bring a special campaign for the Cinematik collection to life. And that’s exactly what Owen has done. His imaginative, original artistic style uses a playful visual language that captures the collection’s essence in a powerful way
Get to know Owen and his work for the Cinematik collection in the film below. Then unleash your inner superstar with your very own selection from the ic! berlin Cinematik collection. There you’ll find the premium eyewear design that’s perfect for you.