mar 01 2013
2013 spring summer
Spring / Summer Collection Part 2 – MIDO Milan 2013
Kids know what ́s best for themselves!
Legal child employment is the newest trend paint by numbers is so yesterday.
Paper and pencil is governed by creative youngsters.
Playful carelessness makes them the stars of tomorrow.
Kids know exactly what they want, they have their own will, they ́re creative, have no limitations in their free minds and are therefore absolutely suitable as designers for ic! berlins brand new Kids Collection.
Their understanding for the design process was unbelievable. They understood immediately that the frames need to be wearable and producable. Our expectaitons for the new designs have not just been fullfiled they've been exceeded!
Now with even brighter forms and colours you can now adjust the frame to your mood. You ́ll become the class room star where everyone want ́s to be your friend!
And what about our „GROWN UP KIDS“
For everyone, young, old, young at heart, big ones, little ones, slim and chubby we also got some new toys.
„Mike“ and „Julius“ – two complete different types. „Mike“ is more or less the „Berlin Mitte Hipster“ even if his name reminds you of a suburban punk. „Julius“ the slightly conservative, cool, laid back guy from Hamburg. „Carlotta“ our little shy and elegant lady and last but not least „ Die Nebensonnen Sun“ a smaller alternate of our Top Seller „ Power Law“! A few more „Nameless“ Frames will fullfill our spring / summer collection „Nr. 4“; the mega masculin for Lady´s and for those who wanna be one! „Nr.5“ the Bad Guy of all Acetat Glasses; „Nr.6“ Small and round;„Nr.14“ sometimes it can be rounder and bigger please!
; „Nr.15“ it has been seen many times but never tried, so go on and try!
And our tribute to all bikers out there; „Konstantin“ fits under every helmet and stands above every mustache!
Still hot are our relaunches; „Linearity Sun“ comes in new colours and our famous „Klavierspieler Klaus“ hits you in smokey matt, black rough and jungle rough!
Never stop innovating!
What makes a great idea even better? The answer is: Never stop innovating! Even with simple yet ingenious technologies like the ic! berlin screwless hinge system, there is always room for adjustments, that revolutionize the concept.
A crooked ear and a lower ear. The human anatomy is never quite symetric – suspended, curved and uneven. The newly established inclination hinge allowes you to adjust the temple in a unique way.
Up to three degrees you can bend your temple up and downwards; knick, knack, done! –
Models with inclination arecurrently: andreas, anouk, arthur, charmante, casseral and solal, they will be joined by sainte maxime, carlotta, julius and mike at the opti trade show in munich. Since this is a major improvement in terms of comfort and wearability, this technology will be introduced in more and more models over the coming months.
Ciao Milanooo....! http://www.ic-berlin.de/exchange/2013_opti_&_mido.zip
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