A Walk in the Park

New Styles Launching in September 2022

In Berlin's "Gardens of the World", international garden architecture attracts not only Berliners, but also visitors from all over the world. Our crew met up with Harry Skinner, our art director, who came all the way from London, photographer Joseph Kadow and models Ivo, Stella and Fausto for a walk in the park. 

Everyone had a lot of fun trying on the latest eyewear models from ic! berlin. Fausto and our model SULLEY could hardly be separated, but the latter really looked stunning on him. During a coffee break, Ivo also put on the SULLEY, which gave him a retro-intellectual look. SULLEY is part of our line of smaller prescription frames.

Later, Fausto also wore the LIAM model for an amazing, oversized look. Ivo, on the other hand, looked like he stepped out of an exciting spy movie when he wore LIAM in matte black. Stella looked gorgeous all the models we brought to the park, but especially with model MALOJA in copper with purple accents and the acetate model GILL in matte Havanna.

While our producer Leonie overcame her fear of heights, Stella and Ivo tried on our models GILL in matte crystal and LIAM in matte black in the small cable car cabin and looked expectantly into the distance.

 In the Asian gardens, where the crew was lucky not to fall into one of the small ponds and streams, Ivo wore the VANADIUM model, an addition to the Pure Elements collection with precision-milled stainless steel eye rims. The very soft rectangular eye shape and subtle contrasts of the metal finishes create the perfect understated business look.

 With our summer and fall 2022 drops n. 2 and n. 3, we continue to play with contrasts - older and young, fine and bold, dark and light, serious and fun - to express once again what we have always known: ic! berlin is the perfect eyewear for every age and every occasion, because opposites attract!

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