New Dawn

the new Mercedes-Benz and AMG sunglass collection

After our first successful joint design cooperation last year, we are very happy to join forces again with Mercedes-Benz to present our new collaborative collection.

This new collection of 5 sunglass models is a modern fusion of our pure design aesthetics and the bold, avant-gardist Mercedes-Benz driving experience.

The vehicles' design language is reinterpreted into sunwear pieces, shaping a symbiotic existence with uncompromising quality. A differentiation is made between "Mercedes-Benz" and "AMG". Both product series impress with subtle yet expressive accents of the current Mercedes-Benz color palette and sporty lens shapes.

The Highlight of this collection is the Mercedes-Benz Shield 02, a futuristic design with a progressive mono-lens shield inspired by the Mercedes-Benz AVTR concept car. For the extra iconic staging, this frame comes with a playful patterned lens.

For the extra portion of power, the handmade glasses were equipped with high-performance ZEISS lenses.